OKAY, LOVELIES. IT’S TIME TO UP YOUR BROOCHING GAME. WANT TO KNOW HOW TO BE SUPER PREPARED FOR THE NEXT LAUNCH AND AVOID THE FOMO (THAT’S FEAR OF MISSING OUT)? WELL, WE’RE GOING TO HELP YOU MAKE THAT HAPPEN, WITH OUR LAUNCH PREPARATION TIPS!
Before we dive in, here are a few simple truths about ERSTWILDER LAUNCH DAYS.
We at Fab Hatters launch the same time as the GLOBAL RELEASE, unless otherwise stated.
Please check our social media and the page headers for the exact time and date.
Erstwilder are limited run designs and launch days can be quite hectic, so here are some pretty common steps taken by those most successful in securing their favourite designs on a launch day. We’ve collated that list for you to help you be ‘launch day ready’!
STEP 1 | CREATE YOUR ACCOUNT
It’s always faster checking out with an account! Our clever site will remember you and your key info if you have an account with us. Upon registration, you’ll also be able to keep track of your orders and shipping information. In the future we plan on doing some sort of rewards program so we recommend you sign up for an account now! Here’s where to do it.
STEP 2 | SUBSCRIBE TO EMAILS & FOLLOW ON SOCIALS
By following along you’ll be sure to catch every announcement. From our sneak peeks, to the full collection reveal, it will all help make sure you know exactly when we’re launching so you can set an alarm/cancel all meetings/post-pone all arrangements/organise childcare etc. It will also help you refine that all-important ‘must-haves’ list and plan your budget.
STEP 3 | GET FAMILIAR WITH FAQ’s
If you have a question about shipping, returns, re-stocks, payment options or really anything else, you don’t want to be asking during a launch, and chances are we’ve already addressed it in our FAQ’s anyway. So, take a look here and jump on live chat or email us a good few days before launch if you still have any questions we can help with.
STEP 4 | GET ONLINE WITH TIME TO SPARE
Jump on over to FABHATTERS.COM/ERSTWILDER with at least 10 minutes prior to the official launch time. Make sure you’re logged into your account too.
STEP 5 | ADD EXISTING DESIGNS TO YOU CART
If there are any designs or items currently listed online that you want, including previously released designs, or MagnaPins, Brooch Converters, make sure to add those items your cart prior to the launch. Then all that’s left to add are your brand new faves.
STEP 6 | LAUNCH TIME! GO FOR WHAT YOU MUST-HAVE
It’s 1-2 minutes to launch. OMG! Okay, breathe. Firstly, new designs won’t magically appear on the page.
You’ll need to refresh your page. Do that every few seconds from 1-2 minutes prior to the official launch time and you’ll see the new pieces start to populate. They may not all come at once so refresh a few more times once you see any of the new designs appear.
Now is not the time to make tough decisions about which to buy – that takes precious time! Go back to your must-have list and add those designs to your cart.
If you want us to combine shipping on multiple orders placed on launch day, let us know with a note at checkout and we’ll try our best to accommodate you!
And the most important tip here… keep calm
STEP 7 | ITEMS DISAPPEARING FROM YOUR CART? DON’T TURN BACK, JUST KEEP GOING!
It’s really important to know that designs in your cart ARE NOT YET SAFE!
Though we are a small business, we are typically pretty well stocked and only VERY VERY rarely, like with 1 order every 2-3 launches will we have problems with overselling items. This is because we’re pretty experienced with this by now AND we have a UX & tech background, in contrast to other stockists without a tech background.
The way most e-commerce sites work (outside of things like ticketing and hotel bookings for example) is that items are not held when added to your cart but are held only during the actual payment processing stage (for about 5 minutes!). Once you’ve proceeded through checkout and payment is being finalised our site will do one last check to make sure all products which were in your cart are indeed still in stock. Sometimes the response to our launches can be overwhelming and on occasion, we may, for example, have a few people all trying to buy a limited piece of which we only have a few pieces of, all at the same time. So it’s possible that things ‘disappear’ from your cart from time to time during launches, even while the payment is processing.
We’ve done the research here and for a label like ours, with launches like we have, to hold stock in people’s carts will only cause more problems than it will solve. That said, we totally appreciate how frustrating this can be and we appreciate your understanding. In the extremely rare instance this happens, we’ll let you know ASAP so you can look for it elsewhere.
STEP 8 | STILL MISSED OUT ON SOMETHING? GO FIND IT!
Remember, you’re not alone. Erstwilder is a limited-run label after all so there will always be people who miss out from time to time. But there’s still hope! Visit the Erstwilder Shop Local Facebook page as there may be other stockists that have that coveted design you’re searching for.
And, make sure to get involved in the community! Part of the joy of brooching is finding new friends who share your accessory love! Join groups, follow hashtags, swap your designs, and get chatting to your fellow broochies.
Oh, and some final advice!
Running into trouble? Maybe your discount code isn’t working? Maybe you can’t log into your account? In short, if in doubt, get your order in! We can help with lots of things after the fact so to avoid missing out it’s best to get your order in and email email@example.com if there’s anything you need to follow up with us.