Erstwilder x Fleur Harris : The Magic Faraway Tree Arrives at Fab Hatters June 1 7:30pm PDT + PRIDE Items
- 22 hours ago
- 4 min read
⏰ Launch Details (Set Your Alarms!)
Erstwilder x Brooke Sutton
Monday 1 June
EAST COAST, US/CA 10:30PM EDT
CENTRAL, US/CA 9:30PM CDT
WEST COAST, US/CA 7:30PM PDT
Erstwilder x Fleur Harris x Enid Blyton: The Magic Faraway Tree Arrives at Fab Hatters
Step into a world of whimsy, wonder, and childhood imagination with the officially licensed Fleur Harris x Enid Blyton "The Magic Faraway Tree" Collection from Erstwilder!
This enchanting release transforms one of the world's most beloved children's book series into wearable art, featuring beautifully illustrated interpretations of iconic characters and memorable moments from the magical Faraway Tree. You'll discover familiar faces including Silky, Moonface, the Saucepan Man, Dame Washalot, Barny Owl, and more, all brought to life through Fleur Harris' unmistakable artistic style.
While The Magic Faraway Tree has been a beloved classic for generations in many parts of the world, it remains relatively unknown here in the United States. However, that may soon change, as a film adaptation is scheduled for U.S. release this August.
Why We're Stocking This Collection Differently
We always believe in being transparent with our customers.
Unfortunately, we lost a significant amount of money on the last two Erstwilder collection launches. Combined with the fact that The Magic Faraway Tree isn't yet a widely recognized property in the U.S., we were genuinely uncertain how this collection would perform with our customer base.
Because of that, we focused our inventory on designs that we felt would appeal not only to fans of the books, but also to collectors who simply appreciate beautiful fantasy-inspired jewelry regardless of whether they've ever read the series.
As a result, we are carrying the entire core collection, but only a very limited selection from the enamel range.
Enamel Pins We Will Be Stocking
We will only be carrying:
The Magic Faraway Tree Book Enamel Pin
Silky the Fairy Enamel Pin
Extremely Limited Stock Alert
We are stocking 3 or fewer pieces of each of the following designs:
Dame Washalot Brooch
On to the Next Land! Brooch
Saucepan Man Brooch
Slippery Slip Brooch
Silky the Fairy Drop Earrings
Moonface Drop Earrings
Barny Owl Drop Earrings
The Magic Faraway Tree Book Necklace
Silky the Fairy Enamel Pin
The Magic Faraway Tree Book Enamel Pin
If any of these pieces are on your wishlist, we strongly recommend shopping early.
Launch Information
The collection launches at Fab Hatters on Monday, June 1 at 7:30 PM PDT.
Please note that any pricing shown in Erstwilder's promotional materials or reveal videos is typically listed in Australian Dollars (AUD). Fab Hatters charges in United States Dollars (USD).
As always, we offer FREE domestic shipping on jewelry orders of $75 or more.
Double Rewards Points June 1–2!
Last month, we officially retired our longtime Gift With Purchase program and have begun a soft launch of our brand-new, more flexible points-based rewards program.
You can learn more here:
To celebrate both the launch of this collection and our new rewards system, you'll earn DOUBLE REWARDS POINTS on June 1–2.
This means you'll be earning points toward future discounts while shopping your favorite Erstwilder releases.
Celebrating Pride Month
June is Pride Month, and at Fab Hatters we're proud to be a queer-owned, female-owned, minority-owned small family business.
We're also incredibly proud that the majority of the independent brands we carry are founded or operated by queer, female, minority-owned, or otherwise underrepresented creators.
If you're looking to celebrate Pride while shopping this month, be sure to browse:
Erstwilder's Pride & Joy Collection
Lou Taylor's Rainbow Bracelet
Shrimp PRIDE Rice items
Our huge assortment of Pride-themed jewelry, accessories, stickers, pins, apparel, and gifts
Honestly, there are too many Pride items to list individually!
Every purchase helps support not only our family business, but also dozens of small independent artists and makers from around the world.
We can't wait to share this magical collection with you and see which pieces find their way into your jewelry box.
Happy collecting!
Rewards update
We’ve retired our old gift-with-purchase reward system and are now soft launching a more flexible, points-based rewards program.
You can explore it here: Fab Hatters Rewards
And as a launch bonus: June 1-2 you’ll earn double points on purchases.
⚠️ Heads up: The prices in Erstwilder’s video are in AUD. Here at Fab Hatters we charge in good ol’ USD.
🚚 Oh, and dessert? FREE domestic shipping on jewelry orders $75+—no code needed, honey!
More New Arrivals & Exciting Brands Coming Soon
While you're browsing the newest Erstwilder release, don't forget to explore some of the exciting additions we've recently brought into the shop!
We've just added a small selection of items from STUDIOCULT, including their iconic and delightfully oversized Binder Clip Bag. If you've been eyeing this cult-favorite accessory, now's a great time to grab one before they disappear.
We're also preparing for a major restock from two customer favorites:
The Peach Fuzz
Not Picasso
Expect a large shipment of both returning bestsellers and brand-new designs arriving soon.
And here's a little sneak peek at something we're especially excited about: we're currently in discussions to begin carrying products from the iconic brand @tie.a_knot.
Their incredibly realistic animal-print neckties create the illusion that you're wearing an actual animal around your neck. From snakes and lizards to other creatures, their designs are clever, eye-catching conversation starters that perfectly fit the quirky, artistic, and delightfully unusual aesthetic that Fab Hatters customers love.
As always, we're constantly searching for unique independent artists and brands from around the world, so be sure to follow us on social media and keep an eye on our New Arrivals section throughout June.
